Why bundles taken from spy-services are pouring in minus
Many newbie arbitrageurs due to lack of experience start using spy-services in order to look at other people’s bundles, and often copy them completely. It would seem that everything should go successfully, because someone has a bunch of working in the plus, but in fact it turns out that the bunch pours in the minus, and sometimes a significant one.
So what’s the problem? Let’s remember that any bundle consists of such elements as creative, offer, preland and landing page. But when an arbitrageur copies these elements without making any changes, he makes the following mistakes.
- Copying someone else’s creative. Creative that was shown earlier to a large part of the audience is unlikely to interest them again. The number of clicks on the ad will be less and, accordingly, such an indicator as CTR will be lower, hence the cost of a lead will become more expensive.
- Using someone else’s preland and landings – similar situation with creatives. If the bundle was spilled on volume, the “punch” of the preland and CR of the landings will be lower, which means that the final cost of the bundle will increase.
- The offer rate is the most unobvious point that a beginner may not know about. In a spy-service it is impossible to check how much an arbitrageur pouring large volumes gets for each lead. Open access rates are usually much lower and different from what affiliates can offer on individual terms for each bayer.
Thus, in order not to get a big loss when testing bundles at the initial stages, you should take into account all elements of the bundle and their indicators, and use the spy-service as an assistant to create your own ideas based on the information obtained from it.